The Making of the 2012 Colorado Tourism Campaign

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In 2011, a team set out to explain to the world just how it feels to be in Colorado. They shot in Telluride, Fort Collins, Garden of the Gods, and Great Sand Dunes National Park and Preserve. And along the way, dozens of filmmakers, writers, designers and musicians added their unique talents. This behind the scenes film explains how they set out to tell a Colorado story, and ended up creating one of their own. Get your vacation guide at

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