A new Sony ad has been launched in France for the PlayStation Vita featuring a woman with four breasts.
The translation of the text above reads, “Touch both sides. Twice the sensations,” regarding the Vita’s front touchscreen and rear touch panel.
The ad hasn’t been particularly well received though, with it receiving a blasting on Twitter fro being sexist.
A spokesperson for Sony computer UK went as far to say, “this advert is not creative that we are (or would) consider running in the UK”
Maybe it’s sexist. Maybe it’s creative. I want a PlayStation Vita.
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